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Will Cheek Protects Gigi’s Cupcakes

The Commercial Appeal, the Memphis Tennessee daily newspaper, featured an article on Will Cheek's efforts to prevent a former Gigi’s Cupcakes employee from stealing protected business plans and opening a cupcake shop, in violation of the employee's noncompete agreement. The former Gigi's employee was in the process of opening a cupcake shop in Memphis, presumably using knowledge she gained as a Gigi’s employee.

As General Counsel for Gigi’s, Will is working to protect Gig's from the unfair use of Gigi's recipes, baking methods and business plan. Cheek said: “We have no problem as long as it’s not a cupcake shop.” Gigi's has a narrowly drafted noncompete that protects it from employees unfairly using protected business plans in a directly competing cupcake business.

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